Online Banking Gains in Popularity
Wednesday, September 15th, 2010Good antivirus software and a firewall might have stopped the recent Zeus Trojan pinching personal banking data from over 100,000 people last month alone, but despite the attacks, online banking appears more popular than ever.
Antivirus firewall software is one of the main ways to ward off attack with use comparatively widespread nowadays this will help reduce the attacks. This might have helped the rise in confidence when it comes to online banking.
This growing use of online banking is no doubt pushing up the instances of online fraud, but consumers have confidence in the system to keep their details safe as they increasingly transfer money, pay bills and check their balance online. Despite this popularity, consumers do see drawbacks. For example, a survey conducted by eDigitalResearch claims 57% of people believe the loss of personal relations is a significant negative. In this list of concerns, the issue of security and identify theft come later, at 52% and 34% respectively, showing a decrease in major concern over internet banking security.
“This is a clear indication of the growth in consumer confidence, with many people happy to rely on existing security measures if it means greater convenience, more competitive pricing and a faster service online. There are a host of different payment options available today which don’t rely on credit card details to be provided, which is helping to boost consumer confidence. Many banking websites also help to advise on fraud prevention which also helps the consumer to protect their own computers against online scams,” says Lloyd Viney, Associate Director of eDigitalResearch.
What are the reasons for online banking in the first place?
The survey indicates that convenience is the biggest attraction not only for online banking, but for the managing of a person’s whole range of financial needs. For example, 78% of respondents in the eDigitalResearch survey believed that they could find a better deal for things such as insurance online. However, the tradition of going to your local bank to do things such as take out a mortgage, a loan, or open a new bank account, is still going strong. These kinds of activities are seen as the ones that are essential to still involve a personal relation.
So with the popularity of online banking ever on the rise, it seems increasingly important for the internet security essentials – such as antivirus firewall software – to be doing their job on our computers. If their protection of our personal data continues to add to the positive press around software security packages, the use of internet banking will continue to increase in the future.
Guest Article by Neil Camp


My name is Alan Potts and I'm the Editor of the Antivirus-BUYability web site and Managing Director of BUYability Limited. You can connect with me or keep up to date with new posts on this blog via the following social media sites: 








