Internet security antivirus company Norton has just issued a study which discovered that one in every three top-trending search results delivered about 10% of malicious results, with the term ‘Red Hot Laugh Riot’ being one of the worse culprits.

The internet security antivirus company Norton’s study appears to have uncovered just how wide, extensive, and often bizarre this problem really is. ‘tropical dreams sweepstakes’, for example, produced what Norton reckons was a “staggering” 99 malicious links out of the first 100 indexed results.

This week the three top targets for malicious links were celebrity news gossip, gaming online, and the names of particular diseases: “constance francesa hilton” and “melorheostosis” topped the deadly list of search terms, managing to return malicious links in 45 per cent of the first 100 results. Hackers use rises in popular interest on particular subjects – whether they be international crises, song lyrics, celebrity gossip – to install malicious links into the search results.

So what has Norton done with the information garnered from this study? Norton has released the Norton Safe Web Lite, which can identify dangerous sites before you even click on them. This is a free downloadable tool that can be used with either Internet Explorer or Mozilla Firefox. This technology can be found in the Norton Internet Security and Norton 360 products, and provides a crucial barrier of defence from clicking unknowingly on risky sites.

Nearly 60 per cent of these ‘risky’ sites were discovered to contain drive-by downloads, which can infect people’s computers with ease and speed, often without them knowing.

This safety technology has been targeting one of the most popular websites of the day: Facebook. The Norton Safe Web scanner is also free, and by choosing the ‘Enable Auto-scan’ option, it can identify any dangerous links that may be posted on customer’s news feeds of Facebook ‘wall’.

Jens Meggers, vice president of engineering at Norton, says, “Cybercriminals are always looking for the next opportunity to find victims, as evidenced by the high volume of SEO poisoning. Unfortunately for consumers, simply searching for a popular topic and clicking on a poisoned link can have serious consequences. Consumers need to arm themselves with tools like Norton Safe Web Lite that are specifically designed to defend against these types of threats.”

The internet security antivirus company has been leading a number of studies to try to design and develop technology that helps users deal with this far-reaching problem.

Guest Article by Neil Camp